“ The whole family is saddened to learn the full extent of how challenging the last few years have been for Harry and Meghan,” the Queen's statement said. Two days later, the queen released a statement (a press release) that said: The most significant controversy that came from the interview was the implication that a Senior Royal commented about the potential color of Harry and Meghan’s baby because of Meghan’s mixed heritage. In early March 2021, Oprah interviewed the Royal couple, Harry and Meghan.
You want to put out any fires with a press release explaining your truth or lessen the fallout from a crisis with an apology and a show of empathy.
Crisis management - PR firms are there for you when you need help. There are many great reasons to write a press release for your business. If you want an advertorial that gives you complete control of the content, just be upfront and buy the space in the publication of your choice. Press releases are actual news stories, with all that entails, even if they occasionally may not be presented exactly as you would like by the journalist. Then, you and your business reap the rewards of free publicity.įostering relationships with journalists by providing them with some company background and your contact details allows them to build up your company’s profile and encourages them to write deeper if there’s sufficient buzz generated around the story.īrand building with a range of publications that have an interest in your niche or can publicize you in your geographical operating areas will go a long way towards establishing a solid foundation for your activities. If you can serve up some gold content on a platter that is exciting, easy to read, and good news, then they will eat it up. Journalists are busy and under pressure to find stories. Positive press about you, your company, your client, or your event is what it’s all about.Īlways remember your press release has to excite the attention of the journalists who receive it. To stand out from the pack, you need media coverage. Why Should a Business Send a Press Release? It is a powerful communications tool that lets businesses tell the world of upcoming events, product launches, staff changes (like the aforementioned new CEO), or changes in how the company operates. The press release is a perfect way to let people know what news is out there and invite them to learn more. What Is a Press Release?Īt its core, a press release (or a news release) is a short document to grab the press’s attention. 
So how do you do it? In this guide, we’ll break it down for you. Usually, it is a one-page announcement of a significant event with your business, such as a product launch or a new CEO’s appointment.Ī well-written press release is a thing of beauty and will reflect positively on your business. In this age of digital media, the press release is still vitally important.
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